As a branch of the American Dairy Coalition (ADC), the Protecting Milk Integrity Initiative works to advocate for the proper use of federally standardized terms established for the word “milk” on product labels. In an effort to provide clarity and consistency for consumers across the nation, ADC is urging the FDA to stop allowing the wrongful use of the word “milk” in branding on non-milk, plant-based alternative products. It is time to end this confusion and protect the nutritious, wholesome and pure reputation of milk that is confirmed in the current FDA Standard of Identity.
American Dairy Coalition's Executive Advisory Committee Member and owner of Ag Inspirations Kim Bremmer, along with CEO of the American Dairy Coalition Laurie Fischer, attended the “Food and Drug Administration’s Comprehensive, Multi-Year Nutrition Innovation Strategy” meeting on July 26th.
Kim Bremmer provided comments before a panel of FDA members at the hearing as part of ADC’s “Milk Integrity Initiative” project. She urged the FDA to not only uphold, but thoroughly enforce, its current standard of identity for labeling milk, which states milk products must derive from a lactating cow.
“There is absolutely no product on the market that can compete nutritionally with cows’ milk, even though plant-based alternatives have been able to brand themselves as equivalent through this play on words. This has made it confusing and misleading for consumers,” Bremmer said.
ADC is urging the FDA to stop allowing the wrongful use of the word “milk” on non-milk, plant-based alternative products labels. In an effort to end confusion and protect the nutritious, wholesome and pure reputation of milk, ADC requests the administration upholds the current standard of identity for milk.
LEARN MORE ABOUT ADC'S PROTECTING MILK INTEGRITY INITIATIVE HERE.
We are the voice of progressive dairy farmers in the nation.
We are an industry organization led by farmers. This ensures that those most affected by governmental policy have a vehicle to protect their interests and ensure the growth and future livelihood of the industry. The American Dairy Coalition focuses on federal dairy policy. Successful policy-making, in order to best serve our industry, must start in Washington. We focus only on top priority issues in order to remain nimble and quickly adapt to the ever-changing federal policy-making environment. To ensure the dairy industry’s voice is heard, a consistent presence on a federal level is vital, not only to make sure the right policies are passed, but to ensure they remain protected from activists' attempts to overturn them.
Sustain a reliable stable workforce (a dairy guest worker program)
Protect dairy business investment and create greater certainty for development (streamline and reduce EPA overreach)
Increase consumer trust and confidence in milk through innovation, entrepreneurship and compassion
Introduce coalition members and our issues to key federal and state policy makers and educate them about ADC’s objectives and why our objectives are so critical to the future of dairy farming in the United States
Real-time updates to coalition members on critical federal policy changes, regulatory rules, and farm situations
On Friday, January 25th the American Dairy Coalition held a webinar on the Dairy Revenue Protection Program (DRP).
The dairy industry is in a state of emergency. With farm income continuing to decline, producers are in need of a safety net now, more than ever. The American Dairy Coalition is providing dairy producers from throughout the U.S. vital educational information on a relatively new risk-management tool called the Dairy Revenue Protection Program (DRP), which helps producers protect their revenue. The DRP works similar to crop insurance, but is for milk.
The recently passed Farm Bill offers dairy operations with < 5 ml pounds of milk significant risk protection coverage via government-subsidized premiums under a new program called the Dairy Margin Coverage (DMC). The program, however, will be very costly to farms producing over 5 ml pounds of milk.
Larger dairy operations need risk protection too and the Dairy Revenue Protection Program (DRP) provides an additional tool which protects up to 95% of milk production regardless of operational size. Please contact us for more information.
American Dairy Coalition Inc.
PO Box 10976, Green Bay, WI 54307-0976